by Michael Masnick
Michael Masnick has put together a case study on Nine Inch Nails’ business model and gave a presentation discussing his conclusions. This is very interesting as he explains how giving away music for free can be a new business model for the music industry, through connecting with the fans...
Connect With Fans + Reason To Buy = The Business Model
Competing With Free + Return to business = The Business Model
(CwF) + (RtB) = ($$$$)
On the YouTube Page of this presentation:
Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor's experiments, examining what has worked and what has not - and why.Speaker: Michael Masnick (Editor/President & CEO, Techdirt Blog/Floor64)
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see also Chris Castiglione's blog on this presentation
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